Which Alex Eala racket is in her bag, what does she wear on court and which brands support her? This page sums up what is verified about her equipment and sponsors as of 8 October 2026 – and is clear about what is not. In short: she plays with a Babolat racket from the Pure Aero line, wears Nike, and has a growing list of Philippine and international partners.
Alex Eala racket: a Babolat from the Pure Aero line
Eala uses a Babolat racket from the Pure Aero line. The Pure Aero is Babolat's spin-oriented series, popular with baseline players who hit with heavy topspin.
The exact model is not verified. Equipment websites disagree on whether she uses the Pure Aero 2023 version or the newer generation (often called Gen9), and professional players frequently use frames that are customised or painted to look like the current retail model. We therefore describe her racket as "Pure Aero line" and do not name a specific version.
Strings, tension and grip size
Her string set-up, string tension and grip size have not been published by Eala, her team or Babolat. Figures that circulate online are guesses, so we do not repeat them here. If an official source confirms them, this page will be updated.
Alex Eala outfit and shoes: Nike since 2019
Eala has been dressed by Nike since 2019. Her match outfits follow Nike's seasonal tennis collections, which means the colours and designs change through the year – and at Wimbledon she plays in white, as the tournament's dress code requires of every player. Her shoes are reported to be the Nike Vapor Pro 3; as with the racket, this comes from gear reports, not from an official product list.
If you want to see her outfits in action, our Alex Eala photos page includes pictures from the grass courts of Wimbledon.
Alex Eala sponsors and partners
Her commercial partners reflect both her long roots in the Philippines and her new profile on the WTA Tour. Globe Telecom has supported her since she was eight years old, long before she turned professional. Most of the other partnerships were announced after her breakthrough at the Miami Open 2025.
| Partner | Category | Since |
|---|---|---|
| Babolat | Racket | Not published |
| Nike | Apparel and shoes | 2019 |
| Globe Telecom | Telecommunications | Since she was 8 |
| BPI (Bank of the Philippine Islands) | Banking | Announced January 2023 |
| Locally | Juice drinks | July 2025 |
| Milo Philippines | Sports drink | February 2026 |
| Marriott Bonvoy (APEC "Tennis The World") | Hotels and travel | August 2026 |
| Panasonic Philippines | Electronics | August 2026 |
Philippine partners
Globe Telecom is her longest-running partner. BPI signed her as an endorser in January 2023, the juice brand Locally followed in July 2025, and in February 2026 Milo Philippines named her an ambassador. Panasonic Philippines joined in August 2026.
International partners
Besides Babolat and Nike, she became part of Marriott Bonvoy's "Tennis The World" programme for the Asia-Pacific region in August 2026, shortly after winning her first WTA Tour title in Washington.
Why her commercial profile has grown so quickly
Results drive sponsorship in tennis. In March 2025 Eala was ranked No. 140; by 24 August 2026 she was No. 18, the highest-ranked Filipino and Southeast Asian player in WTA history. In between came the Miami semifinal, the Eastbourne final, SEA Games gold, the Wimbledon win over Iga Swiatek and the Washington title. Her official prize money reached US$3,354,035 as of 8 October 2026; the details are on the page about Alex Eala's prize money. Sponsorship income is not published and is not included in that figure. Her pull at home is also visible in the calendar: on 8 December 2026 she headlines an exhibition against Indonesia's Janice Tjen at the Philippine Arena in Bulacan, an event built entirely around her name.
What amateurs can learn from Alex Eala's equipment
Copying a professional's racket rarely makes a recreational player better. A few general lessons from how professionals choose their gear are more useful:
- Test before you buy. Many shops lend demo rackets. Hit with two or three models before choosing; the right one feels comfortable after a full session, not only after a few shots.
- Choose for your level, not for the name. Rackets used on the WTA Tour are often heavier or customised. Club players usually benefit from a lighter, more forgiving frame.
- Get the grip size right. A grip that is too small or too large can cause tension in the forearm. A coach or shop can measure it in a minute.
- Strings matter as much as the frame. Ask a stringer for a set-up that suits your swing and protects your arm, and restring regularly.
- Wear shoes made for tennis. Court shoes support sideways movement; running shoes do not. Pick the sole for your usual surface.
- Left-handers need no special racket. Rackets are the same for left- and right-handed players; only the technique and tactics differ.
When buying anything advertised as "Alex Eala's racket" or "Alex Eala's outfit", buy from official brand stores or authorised retailers and be careful with offers that look too cheap. More background on her career and her years at the Rafa Nadal Academy is in the Alex Eala biography and our Alex Eala facts.